Our company used content marketing to generate over 5 MILLION visitors to our website over the last 3 years.
But, I’ve noticed, A LOT of small business owners still don’t fully understand what content marketing is and why they should be using it.
Today, I’m going to fully define content marketing, tell you why it is the BEST way to grow your business, why most people fail, and my top tips for success.
After watching this full video, there should be nothing else to do but to get to work on your content marketing strategy.
So, What is content marketing?
Content marketing is the use of content to market your business.
Content is anything that you create that users interact with – blogs, videos, infographics, social media posts, downloadable pdfs, and so on.
Content is the way that people get to know your business, in a non-invasive way.
They consume your content, trust you as an authority, and are more likely to do business with you as a result.
This sounds simple, right?
Why then, is content marketing so hard for most people to grasp for their business?
Why isn’t content marketing the sexiest and most popular form of marketing today?
Why aren’t YOU using content marketing?
I’ll tell you – it’s because content marketing is slow to work, and sometimes tricky to measure.
Let’s use the example I just provided.
I spent about $250.00 on products from the author of the book I read.
Let’s say, for example, the author spent $10,000.00 to make the content. Let’s also say that 3-months went by, and 10 other customers did the exact same thing I did – read the book and spent $250.00. That’s $2,500.00 in revenue.
Many people I know will look at this and say “I spent $10,000.00 Only made $2,500.00. Yeah, the numbers aren’t adding up here, Sherman. Let’s cut this off”.
They choose a short-window to measure ROI and fail to realize the long-term impact of content.
But if 300 people make the same purchases I did over the next 2-years, then the company would have made $75,000.00 from a $10,000 investment.
All it takes is long-term commitment from your end, and the right content marketing strategy.
But what exactly is a content marketing strategy?
A content marketing strategy is a clear plan of action to market your content. You can create it by doing the following:
1. Determine Your Brand Story
2. Develop Quality Content
3. Include Offers at Every Stage of Content
4. Promote Your Content
The Power of Content Marketing: (1:35)
What is Content Marketing: (4:00)
The Problem with Content Marketing: (4:30)
How the Internet Amplifies Content Marketing: (6:48)
Why Content is King (7:42)
What is a Content Marketing Strategy?: (8:53)
// LYFE Marketing
We’re LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we’re not holding back. But if you want a tailored strategy, then don’t hesitate to contact us on our website:
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