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As with everything, there are pros and cons of outsourcing marketing campaigns. You should consider outsourcing marketing activities when it will save you time. That is the most important pro to outsourcing after all – it allows you to spend more time on the big picture stuff.
Unfortunately, you give up a lot when you decide to outsource, as well. When I talk about in house marketing vs outsourcing, I always come back to the “passion problem.” I’ll come back to that concept later, but the basics are this: when you have someone else working for you, they aren’t going to put in the same level of care and love as you would.
In this video, I’ll go over the pros and cons of outsourcing marketing activities and whether or not you should. Outsourcing marketing activities can be great when you need more time to work on the big picture, but it comes at a bit of a cost. It’s a matter of resources. If you have money but need time and experience, you should consider outsourcing. Otherwise, it might not be for you.
You also have to consider if the hands off approach is right for you. You lose a significant amount of control when you outsource marketing activities, which is easier for some than for others. Even if the idea itself doesn’t bother you, you’ll have to be prepared to manage and communicate with a new team.
Outsourcing can have a profound impact on your business, as it can free up time for you to focus on the activities that are more relevant to your business. When you outsource, you open up the ability to sell more, scale better, document your processes, develop a network, and improve business relationships. These are all responsibilities you need to be handling as an owner and more time to focus on them will be important for you.
Before I give my final verdict on whether or not you should outsource, I feel compelled to point out an issue I have run into several times. The best agencies listen to their clients, but build the campaign based on what is best for their brand. This can lead to a strained relationship on both sides. You need to be able to set clear boundaries and expectations to make outsourcing effective.
But if you can handle that, then you should definitely consider outsourcing.
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