In an environment of unanticipated setbacks, with a still-uncertain future ahead, it is now more important than ever to examine our brands’ identities, as well as how we speak to our customers and take smart, critical steps forward. If your marketing plans have been unarticulated for too long, and/or if the pandemic has prompted a series of pivots in 2020, now is the perfect time for you to reset the playing field and develop a new strategy in preparation for 2021.

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