Mastering Content Marketing- SEO (Search Engine Optimization)



Read more about how you can connect with SEO in this article:

Search is one of the most vital – and misunderstood – components of a content distribution strategy.

But the ongoing algorithm shifts initiated by the search engines themselves make it hard to feel confident that you’re doing everything you can to optimize content performance.

As part of our new Mastering Content Marketing video series, we asked Courtney Cox-Wakefield, Digital Marketing Manager at Children’s Health, to share her view of the trends that are shaping the search landscape right now and the challenges and opportunities they hold for content marketing.

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