Kathy Mayor, Chief Marketing Officer at Boxy Charm, draws on her experience at Carnival, P&G, McKinsey, etc. to discuss the importance of interrupting marketing patterns and leading the imagination with respect to marketing strategy and tactics.
Presentation from the Digital Branding Analytics Miami (#DBAmiami) conference held May 11, 2019 at the Hilton Miami Blue Lagoon. Sponsored by the FIU Master of Science in Marketing (MSM) program ( &
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