Kathy Mayor – Marketing Strategy (Digital Branding Analytics Miami #DBAmiami)

Kathy Mayor, Chief Marketing Officer at Boxy Charm, draws on her experience at Carnival, P&G, McKinsey, etc. to discuss the importance of interrupting marketing patterns and leading the imagination with respect to marketing strategy and tactics.

Presentation from the Digital Branding Analytics Miami (#DBAmiami) conference held May 11, 2019 at the Hilton Miami Blue Lagoon. Sponsored by the FIU Master of Science in Marketing (MSM) program ( &

NOTE: Any monetization of this video is due to the use of “Howlin’ For You” by The Black Keys, with ad revenue being paid directly to the copyright owner.

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2 responses to Kathy Mayor – Marketing Strategy (Digital Branding Analytics Miami #DBAmiami)

  1. Great content in both her initial presentation and her answers during the Q&A session. Pull out a quote and comment on it below.


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