How to – Personal Branding with Personal Style



Every designer and entrepreneur can create a stronger and more memorable personal brand by developing their own personal style. Consistently presenting a personal style statement with the colors you wear, the style of your hair or your choice clothes can help people recognize you and help you stand out from the crowd.

In this video I share how to make an authentic personal style statement that can elevate your brand and make you more memorable!
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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
Book on Design Thinking: “Change By Design”, Tim Brown
On Creative Inspiration: “Imagine”, Jonah Lehrer
On the Freelance Economy: “Free Agent Nation” by Daniel Pink
My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie
On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll
The 22 Immutable Laws of Branding, Al Ries + Laura Ries

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16 responses to How to – Personal Branding with Personal Style

  1. Shoot, I wish I was smart enough to recognize that 'different' stands out when I was a young dumb kid just struggling to fit in. Awesome video!

  2. Hi, Philip, since you mentioned art, may I ask if the artworks you usually have on the screen in the background are your creations?
    Your videos are great btw, but what is truly remarkable and I'd say unique, is the unwavering politeness of your answers to the people who post comments. I don't know if I would be able to maintain that level of patience all the time! 😁😁😁

  3. I think this is a great subject, but a little one sided. It's too bad the only women you talked about are Hugh Hefner's "accessories" and a couple of singers who wear things nobody could get away with wearing to work, no matter how quirky we are expected to be as designers. I wonder if this is actually one of those things that does work differently for women than men. If you look at some successful women, Sheryl Sandberg, for example, her style is extremely bland. Tattoos are great (I have some) but I've always been advised to cover them up in professional settings. I think people make some assumptions about women with tattoos they maybe don't make about men.

  4. Great subject! When I found your channel, the first thing I noticed is your unique look which is perfect for you. Uniqueness is one of those things that I really appreciate about people. An example that comes to mind is Italian singer and songwriter, Piero Pelù. I can't imagine him any other way. When I'm not in my Boho fashions, I'm in costumes at Renaissance Festivals and Highland Games. Thank you for all your advice and suggestions!

  5. LOL. Great video. I've showcased all type of facial hair; since I shave my head and there is not much to ply with there. From full bushy beard, to handlebar mustache.
    I've always wanted to break with some of the stereotypes that get attributed to designer and artists when it comes to dress code. Although black is one of my top colors, I dress tailored clothes and 90% of the time a tie.

    But one of the things that I've learn to make my own; and use it in someway as a personal touch, is my "strong" accents. Although I've been living in USA for 25 years, I still carry a strong Spanish accent. It has always been hard for me, and many times in the past (and still now) a reason of "shame"; I still struggle every time I want to record a video. So now when I do presentations, or give talks, I usually start making a joke about it and use it as a part of me that makes up my artistic personality.

    Anybody who deals with personality traits they feel "uncomfortable" with, should look at them and find the way to turn them around, and make them a "charming" part of who they are.

    Just my experience.

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