Branding and Marketing in the Watch Industry is interesting when broken down and analyzed. Big brands such as Rolex, Patek Philippe, and Omega don’t necessarily have to market their product the same as an independent brand or other big brands. Then there are big brands like Richard Mille, Hublot, and Audemars Piguet that have very different tactics for marketing their product. Having said that, let’s take a look at how marketing differs from brand to brand. Jon Callahan is here to help guide us through branding in the watch industry. Which brand’s tactics catch your eye? Let us know in the comments!
Lastly, we thank you for your support through another season of The Classroom. It’s been another success and we look forward to producing more content for you all. We’re providing a link below for your input on topics you would like to see covered in the next season of The Classroom. Let us know what you’re looking forward to next season! The season finale will be aired Thursday 12/27/2018, so stay tuned! Happy Holidays!
Season 3 Topic Submissions:
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