Episode 9: How to Audit Your Marketing & Set Goals For 2021

Podcast Notes:
You keep financial records, but do you keep marketing records? Just as your financial statements help you understand your business better, marketing records can help you understand your sales better. Where are you generating the most income? Do you have peak and low seasons? Should you maybe invest in some sales training?

We are talking how to audit your marketing and how to then set new goals for 2021!

3 To Do’s:
1) Create a marketing tracker & schedule updates
2) Acct / FIN Numbers – Marketing goals, work backwards 
3) Establish 3 metrics that you can start managing today

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