Design of the platform business | Paul von Gruben | TEDxTUBerlin

Over the last couple of years there has been a dramatic change in business models. Many of the fastest growing and highly valued companies are platform-based firms like ber, Amazon or Google. The major change happened in the way the companies create value for their customers. Do you think a platform company creates just as much value as a traditional manufacturer?

Paul is currently finishing his PhD thesis on open interfaces and platform strategies at the Technical University of Berlin. He was invited to speak at multiple international conferences and was asked to join the research group of a highly recognized MIT professor in early 2017. During his time in Boston as a visiting research fellow at the Sloan School of Management of the Massachusetts Institute of Technology, he worked with experts on the topics of technology evolution and platform design. Prior to that, Paul has worked for a startup company and a digitalization consulting firm in Berlin. What would you like to see in the future? Amazon, Google, Facebook, Uber, and AirBnB are some of the most successful companies of the 21st century and are examples of different types of platform businesses. However they exist only thanks to one shared, open platform: the internet. More firms should take advantage of the possibilities which the internet provides and should make use of platform desig

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at


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13 responses to Design of the platform business | Paul von Gruben | TEDxTUBerlin

  1. Not defending BMW as it's is not a good example. But this guy has mistake market capitalisation with Value. Common error. Uber has destroyed more values than it creates.

  2. Your Phd is worthy it. I have clearly understood and you are part of my success as I help my clients build better business models

  3. It is really very difficult to explain this complex subject, but it is the most valuable skill of the future, it requires so many diverse perspectives, but if you know this subject well, you will the king of strategies in any economic ecosystem.


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