Chip Kidd: The art of first impressions — in design and life



Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery — and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.

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32 responses to Chip Kidd: The art of first impressions — in design and life

  1. The Washington, DC area public transit system has the same issue. They apparently fail to realize that not everyone thinks like they do.

  2. Instantly recognised the initial five strokes as "Charley Brown".

    Very interesting and well-presented talk.

  3. The idea behind the cover of Fraud is identical to that behind Randy Newman's box set, released three years prior: Take a dignified cover and scrawl over it, indicating the negativity of the title – "Guilty" rather than "Fraud" in Newman's case: https://en.wikipedia.org/wiki/Guilty:_30_Years_of_Randy_Newman .  It would be interesting to know whether this was great minds thinking alike, accidental plagiarism, or intentional.

  4. I am looking forward to applying this to how I present my company and our services during a bid appointment!

  5. Mystery is never meant to be revealed. It is a box that keeps on opening. If the mystery can be resolved then it has failed in itself and ceases to have been one. It is the eternal chase that never ends, mystery is there to draw you in and never provide an answer that is absolute.

  6. Chip Kidd really lifts my spirits. So does Christoph Niemann. Wonderful humour, so informative & ultra inspiring. 😍

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