Brand Masters | Krishnan Chatterjee on developments in the B2B marketing arena



#HTBrandStudioLive | “Increasingly, B2B marketers are realizing that they don’t control their brand narratives,” says Krishnan Chatterjee, Chief Customer Officer and Head of Marketing, Indian Subcontinent, SAP. “In fact, it’s their customers who do. Therefore, the focus on developing happy customers or advocates is huge,” he adds.

Chatterjee also highlights how technology brands are no longer selling products; they are selling business outcomes.

He is in conversation with Zinia Bhattacharya of HT Brand Studio.

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